We inspire

social change

through stories

We use storytelling and media technology to promote positive outcomes in health, education, and social justice.

Stories have the power to change the world

We are pioneers in the field of Social and Behavioral Change Communication (SBCC) in Tanzania. We write compelling human-centred narratives and present them in form of 3D animations, comic strip posters and radio plays with the aim of encouraging positive social behavioural change. Our strategic use of stories allows us to appeal to a broad audience while our focus on education remains true to our mission of increasing youth participation in addressing social and economic development challenges in Tanzania.

Our Projects


Sexual & Reproductive Health


Disability Inclusive Education

Tai Scholars

Education Scholarship Program

Our Impact


Animated Videos Created


Scholarships Given


Youth Reached

Leveraging media technology to reach even more youth

"Sexual and Reproductive Health information provided by TAI has been beneficial to us young people especially in secondary schools like ours. "


Lyandembela Secondary School

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