This first stage involves story collection. A process which directly involves our beneficiaries. Through them, we gather real stories and create real animations.
Our content is disseminated both online and in-person. Our team visits key rural & urban areas to screen our animations and hold crucial discussions with our beneficiaries and other community members in order to initiate social behavioural change.
Grounded in Human-Centered Design methodology, we employ a systematic, participatory process that utilizes television, video, print, social media, interpersonal channels, and community mobilization to achieve defined objectives at the community, national and regional levels.