Our Approach

1. PRE-PRODUCTION

This first stage involves story collection. A process which directly involves our beneficiaries. Through them, we gather real stories and create real animations.

2. PRODUCTION

All our content is in-house produced. From the script writing, visuals and the audio. The Tai Studio caters for all our creative content.

3. POST-PRODUCTION

Our content is disseminated both online and in-person. Our team visits key rural & urban areas to screen our animations and hold crucial discussions with our beneficiaries and other community members in order to initiate social behavioural change.

Grounded in Human-Centered Design methodology, we employ a systematic, participatory process that utilizes television, video, print, social media, interpersonal channels, and community mobilization to achieve defined objectives at the community, national and regional levels.