About Tai Tanzania


We are influencing positive behavior change among young people and communities across Tanzania by increasing access to information and facilitating dialogue on issues that prevent young people from acquiring education.


Equal access to education for all young people in Tanzania.


We aspire for change and growth, meaning we capitalize on providing positive change in our community and gain personal and professional growth. We are a youth-led NGO in Dar es Salaam, Tanzania. We aspire for change and growth, by contributing to projects that bring positive change in our communities.


As pioneers of Entertainment-Education, a powerful tool for Social and Behavioral Change Communication (SBCC), our commitment to partnership and inclusion set us apart. Since our founding in 2012, we’ve worked with communities to amplify local voices, produced media that resonates with impacted populations, and have provided space for the conversations that encourage social change. Secure in our role as storytellers, we are working now in 59 languages and in 67 countries around the globe. The future is full of possibilities.


Tai Tanzania is a pioneer in creating edutainment content, a powerful tool for Social and Behavioral Change Communication (SBCC), in Tanzania. Since our founding in 2012, we have sought to create environments that will foster adolescents’ access to school, since we believe education has a crucial role in increasing youth participation in addressing social and economic development challenges in Tanzania.

children’s and adolescents’ future lives.


 We make compelling narratives that celebrate the positive and reflect our storytelling approach to make a positive impact. We are the fastest growing organization in the field of Social and Behavioral Change Communication (SBCC); the strategic use of 3D animation films to promote positive outcomes in health, education, and social justice. Grounded in human-centered design methodology, we employ a systematic, participatory process that utilizes television, video, print, social media, interpersonal channels, and community mobilization to achieve defined objectives at the community, national and regional levels.



We believe that the use of technology is a fast and easy way to reach more youth in Tanzania and the world at large. Storytelling through the use of 3D animations is very effective for educating and entertaining, hence we use this approach to raise awareness on various issues facing the youth and the community. Currently, our projects; Pamoja and Darubini uses this approach to address various issues facing students to have full access to education. 


Tai Tanzania (Tai) is a youth-led non-governmental organization (NGO) that believes that education is a powerful tool in helping young people to reach their full potential. Tai was founded in 2012 and registered in 2013. Tai’s vision is to create social behavioral change in order to live in a society where youth are responsible leaders in ensuring sustainable development. In order to do so, Tai focuses on creating environments that will foster adolescents’ access to school, since education plays a crucial role in children’s and adolescents’ future lives.


Tai is currently implementing the Darubini Project that aims to address Sexual and Reproductive Health (SRH) related to challenges that prevent adolescents from attending school. The project is implemented through the use of 3D animations, whereas a series of SRH topics are being disseminated to targeted groups through a participatory approach. In order to address teenage pregnancy and girl’s school drop out, the Darubini Project means to improve knowledge and awareness of SRH to adolescents. In so doing, the project will pave the way for behavioral change of adolescents and their communities.


The Pamoja project is using 3D animation videos to create awareness about issues faced by disabled people in Tanzania and to reduce stigma and taboo related to this often-marginalized population. Tai works directly with the disabled community to implement this project, as they recognize the importance to encourage inclusion.

Tai also runs the Education Scholarship Program, which provides education scholarships to potential secondary students who live in underprivileged communities. At implementation, this program sponsored 30 secondary students in Morogoro, including school fees, uniforms, and supplies, as well as medical coverage, meal allowances, sanitary pads, and bicycles for transport.